Secrets About Retail Store Interiors Only A Handful Of People Know
Retail has been around for a long time and one thing we know is that there are many different ways when it comes to Home Interior Designing or Commercial Interior Designing. However, there are also some common design procedures that all retailers can employ that lead to the generation of more sales for their business.
Designing the interior of your retail store is an issue we’ve been seeing recently in an effort to help boutique merchants become more successful and grow in today’s digital age. From telling the story of your brand and creating immersive actions, to putting together showcases and essential signage factors, when it comes to retail, the difficulty is really in the details, and we want you to know the basics.
For this reason, in this writing, I will explain some of the basic aspects when it comes to creating effective retail interiors that attract more customers to your store, get them to explore more results and take them to the exit. It is vital to keep in mind that, from the moment someone enters your store until the moment you decide to make the payment (or do not make the payment), intelligent design decisions make an important difference in whether you make a sale or not
1) Enter the threshold
The threshold area, also known as the “decompression zone,” is the first space that potential clients enter when they enter your store and generally consists of the first five to fifteen feet in space, depending on how large your store is.
It is also space where your clients make the entry from the outside world and the first experience of what you have to offer. They also make critical decisions, such as how cheap or costly your store is and how well organized your lighting, fixtures, screens, and colors are.
2) Off, to the right
It is a well-known fact in the retail sector that 90 percent of consumers entering a store will turn right unconsciously. The first wall you see is often referred to as the “feed wall” and acts as a high impact first impression vehicle for your store, so be sure to give it extra special attention in terms of what you choose to display and how you view it.
You should be sure to stimulate and arouse the attention of your customers with the products you show, whether they are new or seasonal items, products with high profitability or high demand, or a place you design to tell the stories of your commodities and create vignettes.
3) Make them walk on a path
This will vary greatly depending on the size and overall design of your store, but knowing that your customers want to turn right, your next job is to make sure that while they do it, they also continue to walk through your store to get maximum exposure. to your products, This not only increases your chances of making a purchase, but a well-thought-out route can be an excellent way to strategically control the flow of traffic in your store.
Most stores use a circular path on the right for customers to walk to the back of the store and return to the front. Some will make it even simpler to cover the road with a texture or look different from the general floor, paying tribute to the old saying “where the eyes go, the feet will follow”.
Another thing to keep in mind is that you want to use the road to take your clients somewhere, which often means putting a flashy and eye-catching display at the end of a hall.
4) But, slow them down
With all the effort and time given to the proper marketing of their products, the last thing that you want to follow is that the incoming customers rush them quickly, limiting at the end a number of products they will buy. One of the ways that retailers struggle with this is through the creation of breaks or what is sometimes referred to as “speed bumps”.
Basically, this can be anything that offers customers a visual break and can be accomplished through posters and special or seasonal displays. Most retailers effectively deploy the use of what are known as “advanced merchandise outlets”, which are special accessories to display products near the end of the corridors or between paths that encourage purchases and complement the products on display. in the region.
However, since you are not likely to have “aisles” in your store, it is important to think about grouping products so that it is easy to see what works well from the buyer’s perspective. In addition, it is important to remember that the products of “higher demand” are shown at eye level at the same time as the products with a lower collection at the bottom or top are placed.
Finally, it is recommended to change these speed stops weekly or frequently enough to create a continuous sense of curiosity for regular visitors.
5) Make sure they are comfortable
You may or may not be aware of something known as the “cap effect,” coined by consumer behavior expert Paco Underhill who discovered that a typical customer, particularly women, will avoid looking for merchandise in a hallway where they could potentially brush back of another customer or has its back brushed. This is true even if the customer is very interested in a particular product.
An easy way to avoid this problem is to make sure that the hall, floor, and screens allow customers to have a more than enough personal space when they search their products. You can also make your store comfortable by organizing some kind of waiting area with comfortable seats and benches that will prompt customers to spend more time in your store.
Especially if a buyer is brought by someone who is not interested in making a purchase or children for that matter. A small tip to keep in mind is to keep the seats or benches in front of the commodity so that they remain the best for those who rest in your store.
6) Finally, check them (not literally)
Where you place your checkout counter in a physical retail store. However, a good rule of thumb to remember is that the payment process must be located at a natural stopping point in the shopping experience or path that you have created and designed for a purpose.
Therefore, if clients turn naturally to the right when they enter, and you have managed to circulate and describe a full circle, you will notice that the left side of the front is probably the ideal place for your cash desk. However, this decision also depends on the size and design of the store itself, which means you will have to use your best intuitive judgment on what is the most general point to have that outlet counter.
You should also bear in mind that if you are a single person viewer or you do not have any staff that asks in the store, it will be important to keep an eye and see everything from where you will be arrangement from a loss prevention perspective. Other tips to keep in mind when planning your payment counter are:
- Have a counter that is large enough for shoppers to place their bags and/or personal belongings Take advantage of the wall behind the counter to create interesting and attractive screens Encourage “last minute” purchases by storing items that customers want or usually need nearby.
- Designing your retail interior is an endless process, where you can always change, adjust, add or remove to create an experience and a resonant exploration of the client.
- However, at the end of the day, that’s exactly what you want to focus on, the journey of the client, who will want to test and constantly optimize.
- Take a tour of yourself and see where the visible signs guide you or have your workers, friends or family do the same and give honest comments.
- Finally, observe your customers and see what they are attracted to, what they avoid and how they move, and then combine them with their expected design.
- If you stay strong and keep your eyes and ears open, you’ll make sure you create a retail environment that helps both you and your customers.